As someone who assists authors, students, and businesses in developing their best writing work, today’s post will be about creating content that works in gaining you notice.
Because in most instances, how you write speaks volumes about how you think AND how you are perceived in life.
Whether you are a first time or seasoned author, a student writing essays or a capstone project, or a marketing agency creating copy for your clients, having a solid vocabulary and a good mastery of how to use language is key to getting your point across.
Consider this statement:
Black Lives Matter.
Herein we have a choice of words that are resonating with people all over the globe. We also have a statement that exudes a call to action for one group of people yet affects all people.
Now consider this statement:
This could be applied to many areas of writing, as it relates to human rights or animal rights.
What is unique about this short statement is that it can be applied to various contexts, whereas the statement above it has a distinct and defined sense of purpose.
That is: to bring to light the indignities suffered by one population versus what all people suffer when one group is upheld as preeminent in its suffering.
All people suffer when one person suffers. It’s part of our collective consciousness to take up the cause of one group as it is called for.
Still, as an observer of people and someone who attempts chooses her words carefully for the sake of getting my point across in an intelligent manner, I urge you to choose words that allow for just that.
And take up the cause of what is right so that all lives matter.